Digital Marketing Guide for Beginners and Masters.
Table of content.
- What will you know after reading this article?
- What is Digital Marketing?
- Digital Marketing is a Lucrative career option?
- Who can be a Digital Marketer without a College degree?
- What are the Advantages of Digital Marketing?
- Free online courses for the Digital Marketing industry.
- Learn Digital Marketing by reading books.
- Digital marketing is one of the Two Pillars of Marketing.
What will you know after reading this Article?
This “Digital Marketing Guide for Beginners and Masters” will help you know about the Market scenario and Online Strategies step by step that you could use to boost your Business and Make an Overpowered Brand.
Being a non-professional, you will know the Basics knowledge of Digital Marketing and its needs in your life. If you are a learner and gaining knowledge about it. Your fundamentals will get clear and how can Implement them to grow a business online. Being an entrepreneur, you may increase your sale revenue and your brand value.
This article will help you gain the most out of the digital marketing world and also will help you make a marketing strategy based on the metrics of your own Business and you can also identify the strategy of your competitors and you will make a scalable business plan out of that.
What is Digital Marketing?
Digital Marketing is a marketing strategy for Branding and awareness through digital channels.
It involves Search Engine Optimisation, Social Media Marketing, Email Marketing, Pay per click (PPC), Content Marketing, Mobile Marketing, Video Marketing, and Affiliate Marketing, etc.
Digital Marketing is a Lucrative career option?
In this era, most Businesses use digital channels to get online visibility and to increase the brand reach among potential customers. Brands also use Digital platforms to spread to their existing customers or clients.
The online presence of a business requires a Website and Social Media handles to show up its products and services. Businesses also use online platforms to connect with their potential customers and to educate them. Businesses use Digital Platforms to analyse their rivals too.
So achieving these tasks Brands need Website Designers and Developers. Graphic Designers, Content Writers, Email Marketer, Affiliate Marketer, Digital Marketers and Influencers, etc. so you may opt for knowledge for the same and apply for a job easily, or could work as freelancers.
Who can be a Digital Marketer Without a College Degree?
There are no certain criteria to be a “Digital Marketer” you just have to learn Digital Marketing Fundamentals, Search Engine Marketing, Google and other online ads implementation.
Digital Marketing Guide for Beginners and Masters by Stagoenix is an approach to get certified in the same. On getting certified, you may start working as a freelancer or apply for a job in any Agency. Being a freelancer you may start getting clients locally and globally, By the time you will gain knowledge and perfection to be a full-time marketer and can earn your living.
What are the advantages of Digital Marketing?
Digital Marketing has several advantages over traditional marketing and itself. You may target people from a particular demographic area, a certain age group, on sex bases, on their linking and interest bases, etc.
By targeting these factors, you may get better results than you get in traditional marketing. Your advertisement is visible to a group of people who are already interested in buying from you. Only interested people see your advertisement, unlike a random audience in traditional marketing. You may save ad revenue by running online ads because it does not get dead in a time bracket, unlike the traditional billboard ads. The same people see it after a particular time. You get the remarketing benefit, this is what I love about it when you search for a product and don’t buy it, maybe because of your budget or any other circumstances. You get notified for buying that product or product similar to that one, maybe at cheaper rates or some other similar brands.
Free online courses for the Digital Marketing industry.
To be a Digital Marketer, you don’t need to pay huge money to a particular Institute or a university.
There are so many options that are available online by learning these free courses. You may work as a Digital Marketer.
For that purpose, Google itself has a Digital Unlocked Program that offers you the fundamentals of Digital Marketing. Google also provides a variety of certification courses that you may opt for free.
Such as Google Garage Fundamentals of Digital Marketing, email marketing course, Google Ads basic and advanced, other than Google, YouTube Creator Academy, Facebook Blueprint Certification, Pinterest and LinkedIn also provide free courses to be a Digital Creator.
Learn Digital Marketing by reading books.
Books have been playing an excellent job whenever it comes to learning something from beginner level to mastering it. Marketing is a hot topic that can be mastered day by day with some books.
There are some amazing books that may guide you on how to grow a business from the scratch. Building a well-known Brand among potential customers and competitors as well.
Books include Basic rules of marketing to the latest tactics of SEO, SMO to advance Influencer Marketing Strategies.
Here are some book suggestions that not only will make a base for your Digital Marketing journey but also you will get Digital perfection out of them.
- Digital Marketing For Dummies by Ryan Deiss & Russ Henneberry
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller.
- Youtility by Jay Baer
- The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell.
- Epic Content Marketing by Joe Pulizzi.
- Jab Jab Jab Right Hook by Gary Vaynerchuk
- New Rules of Marketing and PR by David Meerman Scott
- Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thompson
- Permission Marketing by Seth Godin
- Social Media Marketing All-in-one Dummies by Jan Zimmerman, Deborah Ng
- The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola
Digital marketing is one of the Two Pillars of Marketing.
It is an umbrella term that is a bundle of some top most Marketing tactics. Here I’ll tell you about the broad categories of online marketing.
- Search Engine optimisation
- Social media marketing
- Email marketing
- Content marketing
- Mobile marketing
- Pay per click advertising
- Affiliate marketing
- Video marketing
Search Engine optimisation
SEO stands for Search Engine optimisation. Search Engine optimisation is a process to uplift your Business Website on Search Engine Result Pages.
The top results on SERPs are often clicked by the user and get more Business.
Optimisation of your business website is mandatory to be on top. Basically, it is an organic approach of getting top in the search engine results with the help of two tactics: one on-page optimisation, second off-page optimisation.
Social Media Marketing
SMM stands for Social Media Marketing and is used on Social Media platforms to connect with the brand audience to drive traffic to your website and to sell.
Social Media platforms are generally used to post rich content, engaging with your audience, gaining trust, loyal following and for running ads too.
Right now the hottest Social Media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Etc.
Content marketing
No matter how organic and paid platforms change in a particular time, the power of content will never fade out.
Content Marketing is an approach that focuses on creating content and distributing values to attract customers by quality copywriting and sales driven content writing.
It is a process by which marketers can attract an audience and convert them into leads and earn revenue.
Affiliate marketing
In simple terms, when you buy something either product or services from an affiliate link of a person who prefers it to you, that person gets a certain percentage of commission on being purchased by you.
You will get your product at the same price as it is selling to two other people as well.
Physically affiliate marketers help businesses to sell its product and services by providing a link generated especially for them. And when someone places an order by clicking on that link, then Saturn commission is credited to the affiliate marketer.
Pay per click
It is a part of Social Engine Marketing (SEM), whereas SEO is organic, PPC refers to paid ads. People spend on ads to sell their products and services. Basically, Google and we use its properties like YouTube for advertisements to maximize the online visibility of the particular product to sell it to the online audience.
Google or other online platforms charge a certain amount as an advertising fee. That charge could be clicked by the audience on visiting a particular website or just by making an impression.
Sometimes the audience doesn’t purchase the item for which the campaign is running, then it might cost more than ordinary.
Mobile marketing
It is the hottest way of Marketing right now, as 90% of the online audience buys through online advertisements.
At the moment, the Mobile Phone is a part of our lifestyle. They often use Social Media handles or other Digital Media almost daily. The peak time people spend on a mobile device is in the morning as soon as they wake up or at bedtime.
So targeting an online audience is comparatively easier than the other marketing tactics.
Video marketing
When it comes to videos, YouTube comes first in our mind because Billions of YouTube Creators create Content every day.
OTP platforms and YouTube are the most viewed for consuming video content by the online audience after the Television. TikTok Creators and YouTubers are fresh faces of video content. They earn as an influencer and by Promoting Brands through their content.
Targeting people online by video content is in Trend nowadays.